Innovation and product development

Innovation and product development are on the strategic agenda

This is due to a combination of outsourcing and streamlining of other functions, a significant demand for increased differentiation and recognition of the fact that it is possible to strengthen the product development significantly – and that this strengthening has a significant impact on the performance of other functions as well.

Obtain massive impact on the growth potential and profitability
New products constitute between 30% and 100% of the turnover, and 70% of a product’s total cost structure is determined when 30% of the development process is completed. This means that by focusing on product development, you obtain a massive impact on the future growth potential and profitability.

  • Which role does innovation and product development have in your company – and what is the future ambition?
  • What is included in the total service to the customer? Where is it possible for you to differentiate?
  • How will your future development activities be structured? What will be handled internally and what will be outsourced?
  • How do you create an over-pressure of qualified possibilities in order to establish new businesses, thereby ensuring something to choose between?
  • How do you make development a cross-organisational activity and increase productivity and predictability?

It requires insight to create real changes in product development
It is crucial that supply chain, product development and sales cooperate closely in order for innovation initiatives to create cross-disciplinary coherence. However, in reality, between 30% and 70% of the development work takes place outside the product development department. Outsourcing, partnerships and international cooperation further complicate the transformation of product development.

Vast experience with innovation and product development
Formulating the role, ambition and goal of innovation is increasingly on management’s agenda. The road to growth often goes through new markets, a new business model or new products, and we help identify possibilities and business potential. We have years of experience with innovation in this cross-disciplinary sense, but we also go to the very heart of product development and the culture surrounding the innovation effort.