Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a necessity with great potential

An increased price pressure and increasingly more demanding customers are just some of the challenges faced by companies today. Many companies solve these challenges by running faster, but there are limits to how long they can keep up the pace. A more robust solution can be based on CRM – Customer Relationship Management.

Some years ago, CRM was defined as a strategy focusing on the customer and creating a base of knowledge about the customer and the customer’s connections and preferences. The purpose was to make information available for all contact points in the company and thereby be able to provide the customer with improved service, make qualified decisions and improve the chances of identifying opportunities with each individual customer. 

SAP CRM forms a solid base for success
As a result of the technological development, it is now possible to apply CRM in much broader terms with great advantage. This, however, requires a CRM solution which entails a broad and profound integration across your company’s processes and contains tools to prevent process errors. Our suggestion is SAP CRM, which in combination with SAP ERP and BI forms a solid base for success.

A complete and manageable solution
SAP CRM comes with integration to the other SAP components such as ERP and BI, which reduces risks and costs in connection with setting up interfaces. Furthermore, the CRM solution includes the most comprehensive palette of functionality on the market, including sales, service, marketing, call centre, data analysis etc. At first glance, it can seem overwhelming, however, it can be implemented in stages, and by doing so it becomes a manageable task where benefits are quickly realised. 

How can Implement Consulting Group help your company?
In Implement, we can provide a tailored team for the task, as we have many consultants with profound experience at our disposal within all aspects of CRM – from strategy to implementation. Our consultancy services include:       

  • Consultancy in connection with determining the right CRM strategy and organising
  • Demand analysis and evaluation of CRM solutions
  • Project management
  • Implementation of SAP CRM
  • Optimisation of existing processes

Quality and effect are keywords recurring in everything we do. We are not satisfied until we have delivered the desired result in the right quality. And the effect must be measurable. Preferably on the bottom line.