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Cases See all

Viewpoints on change

Research shows that pouring more money into pure product innovation does not lead to improved performance. To succeed in innovation and to seize new opportunities, the scope of innovation must be expanded to encompass the full business model, and new processes must be mastered. The articles in this viewpoint explore how an innovative business model is linked to customer value creation, defines growth opportunities and presents key success factors to exploit the potential of business model innovation.

Business Model Innovation

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19. December 2011

17. November 2011